Member Spotlight- John Butz, RESELL CNC

John Butz operates a booming Florida-based used CNC machinery sales operation while trading the time over the past decade to serve as a leader in the Machinery Dealers National Association (MDNA).

John is CEO of RESELL CNC, which buys and sells used manufacturing equipment through two divisions: a retail side that specializes in used CNC machines and an auction service that provides liquidation opportunities for surplus equipment. The MDNA has been instrumental in RESELL CNC’s expansion. “Relationships and partnerships have been key to our growth,” John says. Under his leadership, RESELL CNC has been recognized twice on the Inc. 500 List of America’s fastest-growing companies.

“We stay true to our mission by assisting manufacturers and dealers with their surplus and trade-in machines,” he continues. “Each month, we are buying and selling 50 to 100 machines through our retail division alone.” John credits much of RESELL CNC’s success to his involvement with the MDNA and its affiliated Association of Machinery and Equipment Appraisers (AMEA). He has been actively engaged with the MDNA since 2006 and now serves as a member of its board of directors.

A Madison, Wisconsin native, John entered the machine tool industry in 1992 after earning a business and marketing degree from the University of Wisconsin-Whitewater. He began his career selling new Mazak CNC machines, CNC lasers, and EDM equipment. John and a dedicated staff of 16, headquartered in Orlando, serve RESELL CNC customers across North America and around the world, using warehouses throughout the U.S. to streamline logistics.
John’s MDNA affiliation began in 2006, when he partnered with a major auction house to develop an online auction platform. In 2008, he launched RESELL CNC, and within a few years was leading the MDNA’s Southern Regional Chapter. By 2015, during a period of exceptional growth for RESELL CNC, John joined the MDNA’s national board, reinforcing his commitment to industry ethics and collaboration.
He considers the MDNA instrumental to RESELL CNC’s success. “The MDNA has enabled us to develop connections that allow us to easily work with trustworthy dealers,” he explains, “and we all operate under the same MDNA Code of Ethics.” John also has taken the time to become an accredited member of the MDNA’s sister organization, the Association of Machinery and Equipment Appraisers (AMEA). “Being with the AMEA gives us the ability to provide professional capital appraisals to our customers,” he added. “It’s an important aspect of what we do.”

John believes that, at its core, success in the equipment sales industry is built on trust, integrity, and strong relationships— all values that align with the MDNA’s mission. “Relationships are of paramount importance in this industry,” he emphasizes. “And the MDNA is a great way to build them. It has connected us with trustworthy dealers who operate under the same high ethical standards, allowing us to expand our reach and enhance our reputation.”

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