Member Login | Become a Member

The MDNA Blog

Machinery Dealers National Association
  • MEMBERSHIP
    • MDNA Member Benefits
    • Member Login
    • Join Us
  • EVENTS & NEWS
    • Calendar of Events
    • Blog
    • News Room
  • RESOURCES
    • Buyer's Guide & Serial Number Reference Book
    • Premier Vendor Introduction
    • Find Premier Vendors
  • ABOUT US
    • Mission and History
    • Austin D. Lucas Scholarship Fund
    • MDNA Subsidiaries
    • LEADERSHIP >
      • Board of Directors
      • Presidents of the MDNA
    • Join Us
  • MEMBER'S AREA
    • Webinar Library
    • Member Only Resources

Ryan Yoder Talks MDNA Locator

7/25/2023

0 Comments

 
Picture
Ryan Yoder is determined to make the most of MDNA Locator so his fellow Machinery Dealers National Association business owners can make the most of their MDNA membership.
 
MDNA Locator is the website for Locator Services, Inc., the MDNA subsidiary that serves as a one-stop marketplace for machinery sales, resales and expertise.  Your can find it here.
 
Yoder is a member of MDNA leadership, serving as the board’s alternate representative for the  Detroit/Toledo Region. The MDNA board asked him to chair Locator Services’ board of directors and he began his term in January of this year. He immediately focused on MDNA Locator, which he believes offers great value to MDNA members.
 
“This is a growing platform,” he declared.  “Trust is a big selling point, and you have that with MDNA.  It wasn’t at the height of its potential but everything we’re seeing so far is trending up.”
 
As the third generation of his family in the machinery business, Yoder relies on more than 20 years’ experience to understand what both buyers and sellers need to know.  He established Yoder Brothers Machinery in his hometown of Toledo, Ohio, in 2018, and is its CEO.  He’s assisted there by his brother, Kory, as operations manager, and his father, Tim, is still active in the operation.
 
The MDNA’s sales assistance began in the 1960s as a book provided to its member companies. The book was updated monthly, but with the advent of the internet, it gave way to MDNA Locator.  The organization has assembled a strong customer relationship management  database and improved the initial website design with the goal of providing the ideal centralized marketplace.
 
MDNA Locator bills itself as “the gold standard when you need to find the perfect machine for your job,” and it backs that up with detailed information on thousands of items in categories ranging from air compressors to woodworking machines.  The “Miscellaneous” category alone  contains more than 2,000 listings. There is also a “Machinery Wanted” section for prospective buyers, as well as links to more than 1,000 MDNA-member machinery buyers and sellers.
 
Yoder said initial website activity results and member feedback have been encouraging.
 
“We’re seeing a lot more traffic,” he declared, adding that he is especially pleased by the “substantial” number of sale and resale listings and the share increase MDNA Locator has achieved in a competitive online market.
 
“MDNA Locator is a solid base for us to build on,” he concluded. “Our job now is to continue to raise the level of the website’s performance. When that happens, we’ll have built that better mousetrap for the buyer.”


0 Comments



Leave a Reply.

    RSS Feed

    Categories

    All


    Archives

    February 2025
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    March 2023
    February 2023
    January 2023
    November 2022
    September 2022
    July 2022
    June 2022
    April 2022
    March 2022
    February 2022
    December 2021
    November 2021
    June 2021
    March 2021
    July 2019

    View my profile on LinkedIn
Contact us: Phone:703.836.9300 | [email protected] | sitemap
Copyright MDNA-Machinery Dealers National Association.  All Rights Reserved.
5568 General Washington Drive, Suite A212, Alexandria VA 22312
Refund and Privacy Policy
Picture
  • MEMBERSHIP
    • MDNA Member Benefits
    • Member Login
    • Join Us
  • EVENTS & NEWS
    • Calendar of Events
    • Blog
    • News Room
  • RESOURCES
    • Buyer's Guide & Serial Number Reference Book
    • Premier Vendor Introduction
    • Find Premier Vendors
  • ABOUT US
    • Mission and History
    • Austin D. Lucas Scholarship Fund
    • MDNA Subsidiaries
    • LEADERSHIP >
      • Board of Directors
      • Presidents of the MDNA
    • Join Us
  • MEMBER'S AREA
    • Webinar Library
    • Member Only Resources